Focus:

Robin’s work sits at the intersection of writing, strategy, business development, and design. With a focus on research and language, she gravitates towards projects tackling big, challenging issues and clients who are passionate about their mission.

Capabilities:

  • Market research, qualitative & quantitative

  • Audience definition

  • Strategy: positioning, messaging

  • Creative direction

  • Communications and marketing strategy

  • Editorial strategy, coordination,
    and planning

Recent Case Studies

Select Client List

  • Content strategy and website redesign for the nonprofit, nonpartisan "Do tank" that delivers solutions, connections, and resources to mayors and other local leaders.

    In collaboration with WE MUST BE BOLD.

  • Research and strategic exploration for the New York graphic design community that led to a 2026 brand evolution.

    Collaborated with Fay Studio. Final design by Chris Guerrero.

  • Concepts for an awareness campaign for Adobe Creative Cloud products for small business owners.

    Project led by Interbrand.

  • Content strategy for Brian Eno’s Non-Profit directing funding to climate organizations from partners in the music industry. Final deliverables were several key storytelling materials.

  • Led several projects with the university in Pittsburgh, PA, including a strategic platform for the world famous Language Technologies Institute, as well as art direction for a short film for Dietrich College of Humanities and Social Sciences.

  • Brand and communications strategy for the state-funded marketing organization promoting all things Wisconsin Dairy.

  • Design, branding, and moderation for a creative workshop series to create awareness for the historic Frank Lloyd Wright property - the architect’s childhood home - in Wisconsin.

    Led by WE MUST BE BOLD.

  • Led a positioning and messaging process for the international peace-building organization. Continue to work them to promote international peace summits and more.

  • Positioning, tone of voice, and messaging project for the largest gardening brand in the US.

    In collaboration with Cohan Studio.

  • Market Research and Positioning project for the New England Health System.

    In collaboration with Flatiron Works.

  • Positioning and messaging for the contemporary classics theatre based in Brooklyn.

    In collaboration with Pentagram Design.

  • Experience Strategy for the global smart home brand in coordination with a brand evolution.

    In collaboration with Pentagram.

  • Content Strategy for a presentation at the International Consumer Goods conference in Geneva on retail trends.

    In collaboration with Shion Studio.

Collaborators

Associate Studio

Shion Studio

Fay Studio

Pentagram

Cohan Design

WE MUST BE BOLD

Tavern

Otherway